PE-CXO’s X-Factor interviews cast a spotlight on proven private equity-backed experts and the tools and tactics they leverage to create enterprise value across a variety of business challenges.
Falcon partner Rob Huxtable recently sat down with Jon Sonnenschein, a prior multi-exited PE-backed CEO and Operating Partner, to discuss getting most out of an underutilized value creation lever: culture.
Executive: Jon Sonnenschein has served as both CEO and Operating Partner. He specializes in growing and exiting scale-ups, particularly in lower mid-market SaaS companies.
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Listen to the full interview:
Huxtable: Driving transformation requires evolving culture along the way. Sometimes, “culture” is dismissed as “soft” instead of recognized as a material, defining characteristic of a business that contributes to value creation. What do you mean when you say “culture”?
Sonnenschein: Culture is widely misunderstood. Too often, culture gets reduced to things like “Can I bring my dog into the office?” That’s not what culture is. It’s also not about hiring people just ...