PE-CXO’s X-Factor interviews cast a spotlight on proven private equity-backed executives and the tools and tactics they leverage to create enterprise value across a variety of business challenges. Falcon partner Rob Huxtable recently sat down with PE-backed CEO Tom Barrett to chat about Tom’s proven strategies for hiring, training, and retaining sales representatives, particularly in tech-based companies. Below are several highlights from that discussion.
Executive: Tom Barrett, CEO. An accomplished Chief Executive Officer with 25+ years of experience leading high-growth and turnaround strategies from start-ups to Fortune 500 companies. Modernizes operational efficiencies with steadfast best practices to build high-performing teams for private equity and venture capital funded companies. Creates and captures long-term enterprise value by cultivating accountable cultures and consistent execution of repeatable plans. Professionalizes business infrastructures to re-position companies as serious market competitors.
Challenge: Private equity CXOs are all charged to grow companies faster than ever before. The continuous problem of sales rep turnover, including the expenses, opportunity costs, and all the issues associated with building sales leaders, especially in the private equity-backed middle market.
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